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Foreign Brand in Indian Jewellery
Foreign Brand in Indian Jewellery

Dipta Majumdar
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Monday, June 10, 2013
ndia s growing economic clout and the financial prosperity of the country s huge consumer base has proved irresistible to many foreign jewellery brands who have made their presence felt in the major cities of the country. The first of them was Italian jewellery house Pplatini. However the muted Italian jewellery making style which predominantly used 14 and 18 cart gold did not appeal to Indian consumers who vied for the luster of 22 and 23 carat jewellery. As a result the company had to close down its operations in some parts of the country. However this did not stop other popular jewellery brands from testing the waters in India. Some of the more famous international jewellers who have slowly but steadily created a place for themselves in the Indian markets include D Damas Damas Asria and others however these establishments have primarily concentrated their efforts in the diamond market. Despite major foreign brands falling over each other to garner the attention of the Indian consumers for the Indian women found bustling through the busy streets of the country haggling with local vegetable vendors for the best bargain on her greens the local jeweller is still the best bet when buying the occasional ring or bangle.

Posted On : 12/22/13 11:12:08 PM

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