Anvaya Reward Points : 15200 Member Since : Saturday, January 12, 2008
Can anyone tell me about the concept of advertisement photography what is the scope of advertisement photography in India
Posted On : 03/30/09 4:46:10 AM
Riya Sen Reward Points : 93800 Member Since : Tuesday, December 16, 2008
http://www.indianetzone.com/5/commercial_advertising_photography.htm Hi Anvaya, to get an idea about the advertsing photography, you can go through the above link. In Advertising photography, photographs are made to illustrate and usually sell a service or product. These images, such as packshots, are generally done with an advertising agency, design firm or with an in-house corporate design team. Advertisement photography is one of the most competitive forms of photography. This is mainly due to the fact that one can earn far more money than in any other aspect of photographic industry. Advertising agencies generally recruit such photographers to do photography for various ads for their clients. Every day companies pay huge amount of money on advertisement with an aim to sell their product. Companies want to tell the reader that their product is best. SO, if one wants to succeed in this field, he or she should be able to match this. In India, there are hundreds of small and large advertising agencies exist. Some of the big names include Mudra Communications Ltd, MAA Bozell Communications Ltd, Madison Advertising Pvt Ltd, Moulis Euro RSCG I Pvt Ltd, Lintas India Ltd, McCann-Erickson India Ltd, JWT - J Walter Thompson India, Euro RSCG Advertising Pvt Ltd, Crayons Advertising and Marketing Pvt Ltd and many more. These agencies have offices in cities like, Mumbai, Delhi, Bangalor, handigarh, Jaipur, Mumbai, Chennai, Kolkata, Trivandrum etc. So, any aspiring advertising photographer can try his her luck in these agencies. Many MNCs and PSUs assign some agencies to prepare ad for their products or services. As a result, the scope of advertising photographer has also increased manifold in the country.