Maniam PS [Guru] Reward Points : 137200 Member Since : Wednesday, March 18, 2009
This year the IIFA award ceremony was held in Macau, China. Why must an Indian Award ceremony be held in a foreign country? No other filmdom in the world does this except Bollywood. Lets discuss..
As I understand, IIFA was set up with the aim of extending the reach of Indian cinema further and placing it on an international platform by promoting interaction between film organisations across the world and enhancing business opportunities. The IIFA weekend is an annual event designed to celebrate Indian cinema, honour filmmakers and artistes and bring together representatives of film industries from around the globe. It is always held outside India to serve the dual objectives of promoting Indian cinema abroad and developing a closer relationship with the host country. The awards are the brainchild of event management agency Wizcraft International which kick-started them as a one-night event held at London s Millennium Dome in 2000, has now grown into a four day weekend, where the film fraternity comes together not only to party and enjoy the tourist sites, culture and traditions of the host country but also to discuss new ideas, develop new business relationships and raise money for charity. Besides the glittering award ceremony, other activities held during the IIFA Weekend include the world premiere of an Indian film, the IIFA Film Festival, showcasing the best of Indian cinema, the FICCI IIFA Global Business Forum, which helps to build cultural and commercial bridges between India and the host country. The IIFA Foundation Celebrity Special Event also raises money for charities in India and the host country.
The Iifa Awards
